Living in times of information explosion with cutting-edge technology making things super accessible to the ordinary person at the click of a button leads to innumerable challenges in protecting one’s intellectual property and copyrights. Lines are blurring as copyright attorneys are inundated with requests to fight or defend intellectual copyright infringement cases.
● Information Overload
– It gets increasingly difficult to regulate users’ behaviour when creative content is released from multiple entry points across several public platforms. Similar content is generated all the time but given the absence of clarity in copyright and intellectual property law regarding what can or cannot qualify as ‘fair use,’ creators are always at loggerheads and disputing over intellectual copyright infringement.
●Discreet Sharing
– The downside of technology is that it has made everything ubiquitous and easily accessible on
the web. Most of the innovative work passes off into the hands of users without sanction, and
there is little respect for compliance. It isn’t easy to track the extent of use and if the imported
content qualifies as legitimate. Even the best lawyers cannot fully guarantee to protect
your intellectual property rights such as copyright in this age of fast technology. It is typical for the creative content of unknown authorship to get lost amidst this tide; it gets violated easily by multiple users on electronic media where the bulk matter is further shared invisibly by
countless other sources across numerous channels.
● Global Reach and Plurality of Locations
– Content usage cannot be uniformly monitored when it spreads across the country, moves beyond borders, and fans across the globe. In the age of information technology, it is
demanding on the part of an attorney to assure complete intellectual copyright protection to the owner for their creativity, such as a poem, a novel, musical composition, dance
performance, directorial venture, exquisite photographs, or a painting.
● Illiteracy In Copyright and Intellectual Property Rights
– Indeed, all artists are not equally aware of their rights, privileges, and copyright and intellectual property law provisions. Some artists are unsure how to get federal permissions for copyright and procure licensing. In some cases, infringements are unintentional because of shallow research work. In most cases, users are deluded into believing that what is available for public consumption (online content) is free.
● Copyright Rules Are Not Fixed
– No two countries have the same copyright laws, leading to users’ confusion. This results in no-
holds-barred online content sharing among users, and neither can they be held accountable for
any offense.
