Roles and Responsibilities:
- Conduct comprehensive keyword research and analysis to identify opportunities for organic traffic growth in both the Indian and US markets.
- Develop and execute SEO strategies to optimize website content, meta tags, and other on-page elements for improved search engine visibility.
- Plan and implement off-page optimization tactics such as link building, content outreach, and social media engagement to enhance domain authority and backlink profile.
- Perform website audits and technical SEO analysis to identify and address issues impacting organic search performance.
- Stay updated on industry trends, algorithm updates, and best practices in SEO and digital media marketing to continuously improve campaign effectiveness.
- Collaborate with content creators, designers, and developers to ensure SEO best practices are integrated into website design and content creation processes.
- Provide regular performance reports and insights to clients, highlighting key achievements, areas for improvement, and actionable recommendations.
- Create engaging and relevant content for social media channels, including Facebook, X (Twitter), and LinkedIn, to increase brand awareness and drive user engagement.
Requirements:
- Proven experience as an SEO Specialist or similar role, with a strong track record of improving organic search rankings and driving measurable results.
- In-depth knowledge of SEO principles, techniques, and best practices, with proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar.
- Hands-on experience with digital media marketing channels, including social media, content marketing, email marketing, and paid advertising.
- Familiarity with the nuances of the Indian and US markets, including cultural preferences, search behaviors, and competitive landscape.
- Excellent analytical skills and attention to detail, with the ability to interpret data and draw actionable insights to inform decision-making.
Qualification: Bachelor's / Master's in Marketing / Communications / Computer Science or related fields
Experience: 2-3 Years
