Conducting a proper Trademark search is a crucial preliminary step before getting your trademark registered. Registration of Trademark is a legal protection for one’s brand name such as a a unique text or logo, marking etc. used for marketing and advertising. A trademark is registered under the provisions of the Trade Marks Act, 1999.With the help of trademark registration, you can prevent others from using the same or similar trademark for selling or offering for sale of their products or services. Nobody can create confusion in minds of buyers regarding the origin of the product or services. Today, even the small business entities are taking necessary steps to register their trademarks to ensure the legal right to sue their unique brand names and trademarks.
The process of getting a trademark registered is quite a long one. One has to come up with a unique name, mark, sign or service name that is distinctive in nature and does not bear similarity or resemblance to any existing trademarks. If they do bear similarities, the application can be rejected, or disputes can be raised as the application proceeds with time.
To avoid such instances, applicants should conduct an extensive search called the trademark public search to ensure that the proposed trademark is unique and similar trademarks registered by other parties does not exist in the market. This will reduce the possibility of disputes from other parties or rejection by the appropriate authorities due to similarity. Further, in case a similar trademark exists in the Registry of Trademarks, then name can be
altered or changed. Therefore, in such a case a fresh Trademarks application is required to be filed, which would double your expense and delay the process. Hence, it is always advisable to conduct a registered trademark search online
before filing a trademark application.